Why Buy Black

What Does It Mean to Buy Black?

Supporting black-owned businesses is one way to be intentional in building societal equity. Following the second Civil Rights Act of the 60’s and desegregation, money that was previously circulated in the Black community began to move outward. White businesses, with larger staff, better funding, and better marketing began to receive the majority of Black dollars. This economic exodus increased as larger corporations, typically White-owned began buying out smaller businesses. Today, many Black communities no longer emphasize Black ownership or patronage. There is less involvement in education and public policy. Yet building Black wealth is in the best interest of the entire community. A stronger economic base with more local businesses improves everyone’s bottom line. Black business owners are also most likely to invest in black youth.

This is the importance of supporting Black-owned businesses.

Read more about the history of disenfranchisement and opportunity for Blacks in America.

Learn more about Black BRAND, the Hampton Roads regional Black Chamber of Commerce